The Role of Technologies in Relationship Management and Internal Marketing: a preliminary contribution

Auteurs

  • Vasco RIBEIRO SANTOS CiTUR research member ISLA Santarém
  • Eduarda MENDES Polytechnic Institute of Cávado and Ave, Portugal
  • Bruno SOUSA Polytechnic Institute of Cávado and Ave, Portugal CiTUR research member
  • Márcia GONCALVES ISAG – European Business School, Portugal NIDISAG research member
  • Cláudia VELOSO Universidade de Aveiro, Portugal, GOVCOPP research member
  • Isabel REIS ISLA Santarém CEFAGE - UE

Mots-clés :

Health Technologies, Internal Communication, Relational Marketing, Internal Marketing.

Résumé

The present study aims to understand the impact and the role of
technologies in a hospital context, and in relationships management from an
internal perspective (internal marketing). Based on a case study, the investigation
also aims to analyze how internal communication is carried out between
employees as well as employees and managers.

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Publiée

2021-07-04

Comment citer

RIBEIRO SANTOS, V., MENDES, E. ., SOUSA, B. ., GONCALVES, M. ., VELOSO, C. ., & REIS, I. . (2021). The Role of Technologies in Relationship Management and Internal Marketing: a preliminary contribution. GLOBAL RESEARCH REVIEW, 1(02), 01–11. Consulté à l’adresse https://grrjournal.org/index.php/GRR/article/view/10

Numéro

Vol. 1 No 02 (2021): APRIL-JUNE 2021

Rubrique

Articles