The Role of Technologies in Relationship Management and Internal Marketing: a preliminary contribution

Autores/as

  • Vasco RIBEIRO SANTOS CiTUR research member ISLA Santarém
  • Eduarda MENDES Polytechnic Institute of Cávado and Ave, Portugal
  • Bruno SOUSA Polytechnic Institute of Cávado and Ave, Portugal CiTUR research member
  • Márcia GONCALVES ISAG – European Business School, Portugal NIDISAG research member
  • Cláudia VELOSO Universidade de Aveiro, Portugal, GOVCOPP research member
  • Isabel REIS ISLA Santarém CEFAGE - UE

Palabras clave:

Health Technologies, Internal Communication, Relational Marketing, Internal Marketing.

Resumen

The present study aims to understand the impact and the role of
technologies in a hospital context, and in relationships management from an
internal perspective (internal marketing). Based on a case study, the investigation
also aims to analyze how internal communication is carried out between
employees as well as employees and managers.

Descargas

Publicado

2021-07-04

Cómo citar

RIBEIRO SANTOS, V., MENDES, E. ., SOUSA, B. ., GONCALVES, M. ., VELOSO, C. ., & REIS, I. . (2021). The Role of Technologies in Relationship Management and Internal Marketing: a preliminary contribution. GLOBAL RESEARCH REVIEW, 1(02), 01–11. Recuperado a partir de https://grrjournal.org/index.php/GRR/article/view/10

Número

Vol. 1 Núm. 02 (2021): APRIL-JUNE 2021

Sección

Articles