The Role of Technologies in Relationship Management and Internal Marketing: a preliminary contribution

Authors

  • Dr. Vasco RIBEIRO SANTOS CiTUR research member ISLA Santarém
  • Dr. Eduarda MENDES Polytechnic Institute of Cávado and Ave, Portugal
  • Dr. Bruno SOUSA Polytechnic Institute of Cávado and Ave, Portugal CiTUR research member
  • Dr. Márcia GONCALVES ISAG – European Business School, Portugal NIDISAG research member
  • PhD ESTGA Universidade de Aveiro, Portugal, GOVCOPP research member
  • Dr. Isabel REIS ISLA Santarém CEFAGE - UE

Keywords:

Health Technologies, Internal Communication, Relational Marketing, Internal Marketing.

Abstract

The present study aims to understand the impact and the role of
technologies in a hospital context, and in relationships management from an
internal perspective (internal marketing). Based on a case study, the investigation
also aims to analyze how internal communication is carried out between
employees as well as employees and managers.

Downloads

Published

2021-07-04

How to Cite

RIBEIRO SANTOS, V., MENDES, E. ., SOUSA, B. ., GONCALVES, M. ., VELOSO, C. ., & REIS, I. . (2021). The Role of Technologies in Relationship Management and Internal Marketing: a preliminary contribution. GLOBAL RESEARCH REVIEW, 1(02), 01–11. Retrieved from https://grrjournal.org/index.php/GRR/article/view/10

Issue

Vol. 1 No. 02 (2021): APRIL-JUNE 2021

Section

Articles