Statistic Analysis of the Brand Consultants Market at the United Arab Emirates and Ukraine

Indicators, Peculiarities and Trends

Auteurs

  • Yanina LISUN Associate Professor, Kyiv National University of Trade and Economics, Kyiv, Ukraine

Mots-clés :

brand, international ratings, brand consultants market

Résumé

The article is aimed the substantiation and an analysis of major trends brands consult services at the United Arab Emirates and Ukraine. The criteria for measurement of brand consults business process have been examined. The analysis of the branding agencies activities from the perspective of the external and internal factors impact of the business environment is carried out. Through the present work, the evolution components of the brand consultants according to the international rankings were analyzed together with the comparative analysis of the main trends of the both countries.

Biographie de l'auteur

Yanina LISUN, Associate Professor, Kyiv National University of Trade and Economics, Kyiv, Ukraine

PhD (Ukraine) in Economics sciences.

The topic of PhD research is: «Quality of Management at the enterprises», 2008

Her research directs covers problems of media globalization, strategic partnership, partnership in the Middle East Region, social media, brand management of integrated business structures, brand management in education.

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Publiée

2021-07-04

Comment citer

LISUN, Y. . (2021). Statistic Analysis of the Brand Consultants Market at the United Arab Emirates and Ukraine: Indicators, Peculiarities and Trends . GLOBAL RESEARCH REVIEW, 1(01), 01–13. Consulté à l’adresse https://grrjournal.org/index.php/GRR/article/view/3

Numéro

Vol. 1 No 01 (2021): JANUARY-MARCH 2021

Rubrique

Articles